What Is Teleshopping

Teleshopping is a form of TV advertising, also known as infomercials, where companies market and sell their products directly through television programmes. The products are showcased in a segment, usually lasting between 3 and 30 minutes, and viewers can make direct purchases.

What elements must teleshopping advertisement feature?

To be classified as teleshopping, advertisements must:

  • provide clear and accurate information about the product on offer,
  • display the price, terms of payment, and delivery information on screen,
  • offer a purchase mechanism (website, phone number …) on screen
  • approved by Clearcast These regulations are enforced by the UK's Advertising Standards Authority (ASA) and the Office of Communications (Ofcom).

Why use teleshopping?

  • Wide audience reach: Teleshopping allows you to reach a wide audience through television networks, thus increasing your visibility and promoting your products to a larger market. It’s especially useful for reaching people who prefer shopping from the comfort of their homes.
  • Detailed product demonstrations: Unlike traditional ads, teleshopping provides ample time to comprehensively showcase products, demonstrating featues and benefits in more detail. This is an effective marketing tool helping customers make informed decisions.
  • Instant consumer response: Teleshopping facilitates immediate consumer action, such as making a purchase or requesting further information.
  • Cost-effective: Teleshopping is a cost-effective way for you to promote your products or services without having to invest in expensive advertising campaigns. It can offer a larger return on investment due to its direct sales approach.
  • Direct response: Teleshopping allows you to have a direct line of response from potential customers. This allows you to gather feedback and respond to queries in real-time.
  • Brand awareness: Extended airtime slots allow for repeated, longer exposure which helps build brand recognition and trust among viewers.
  • Upsell opportunities: Through teleshopping, you can offer additional products or services to customers, thus providing upsell opportunities and increasing revenue.
  • Real time feedback: The direct response nature of teleshopping allows advertisers to get immediate feedback on their products and offers which can be useful when adjusting marketing strategies to deliver increased conversions.

“DRTV is the strongest of the ‘demand generating’ channels – ie. the media types that are most likely to stimulate response rather than harvest it. 

DRTV was comparable in terms of efficiency with affiliate advertising and search marketing, even though the latter are demand harvesters rather than response generators. The study also found that TV drives an indirect response through online channels and has a significant impact on social media activity.”

Source: Thinkbox.tv


If you think Teleshopping sounds like the right opportunity for your product, contact us today to discuss how we can help your business .

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